The Opportunity:
Music is the largest content category on YouTube, but it was the one platform Spotify had not figured out. In order to increase brand awareness and search, they hired an expert to help with their global YouTube strategy.
The Solution:
After auditing the channel I partnered with creative, social, and global to create a playbook outlining best practices and global structure.
The Results:
%
Organic Views
%
YouTube Search
Shorts Views
The Opportunity:
Facing higher CPM’s in social advertising and more competitors entering the space of mobile charging, Anker need to increase it rank both on YouTube and Google search. was creating.
The Solution:
We identified 20 every green searches on YouTube and Google that Anker should be ranking for. Working with the product marketing team, we identified seven FAQ videos to create that audiences would respond to.
The Results:
Organic Views
%
YouTube Search
%
Google Search
The Opportunity:
Samsung needed to increase online conversions and boost sales for their Foldable phones the Z Flip 3 and Z Fold 3.
The Solution:
Create a live shopping experience that met customers where they were, on samsung.com. Six rotating host, product experts, influencers, and special guest entertained, educated, and offered exclusive offers to online shopppers.
The Results:
Live Views
Engagments
ROI
The Opportunity:
Funimation was losing ground on YouTube to competitors and influencers. They wanted to scale content and determine how much media value the channel was creating.
The Solution:
After a complete YouTube audit and competition analysis using TubeBuddy, Tubular Labs, Google Analyitics and Trends, I outlined a new content strategy that gave fans what they wanted, more anime!
The Results:
Earned Media Value
Monthly Views
New Subscribers
The Opportunity:
L’Oréal Paris USA wanted to increase search and discovery of their tutorial content and send traffic to their Beauty Magazine on their website.
The Solution:
Mixing the YouTube format of beauty tutorials and the seasonal trend of Halloween looks, we created a video series + blogs for their Beauty Magainze.
The Results:
Organic Views
%
YouTube Search
%
Site Traffic
The Opportunity:
When HyperX launched their new Cloud Stinger headphones, they wanted to generate buzz in the gaming industry.
The Solution:
I produced a skippable YouTube ad packed with memes, influencer guests, and clowns.
The Results:
Views
Engagements
%