Digital Strategist and Content Producer

Data-Driven Strategy

To Grow Revenue

I am a YouTube Channel Manager and Growth Strategist with over a decade of experience running high-volume channels for global brands. I specialize in the day-to-day operations that turn dormant channels into lead-generating machines. My expertise covers the full spectrum of channel management:

Digital Strategy: Leveraging data, audience insights, and trends to build content roadmaps that drive engagement.

Content Production: Leading video production from live shopping events to YouTube series and vertical dramas.digital

Paid Media: Managing multimillion-dollar ad budgets across Google and Meta to amplify organic success and generate measurable ROI.

YouTube Management: Overseeing the operations of global channels, search and discovery optimization, A/B testing, and  Digital Rights Management (DRM).

Whether you need someone to manage a $1.5M production budget or simply ensure your weekly content ranks #1 in search, I provide the technical execution and strategic oversight brands need to win on video platforms.

I’ve Driven Results For:

Growing Music 97%

Implementing a data-driven “YouTube Playbook” that optimized search hygiene and exploded Shorts viewership by 154%.

Dominating Tech SEO

A video strategy that secured Top 3 rankings on Google and drove over 305,000 organic views through search-optimized content.

Generating $36M Live Revenue

How I produced 150 live shopping events that achieved a 6.3x ROI and turned a product launch into a massive revenue engine.

From Viral To Sells

Launching the Cloud Stinger headset with a trend-based viral ad campaign that drove 1.3 million views and measurable sales lift in just 6 weeks.

Turning "How-To" Into Leads

Transforming a beauty channel into a lead generation machine, resulting in 1.3 million organic views and 663% increase in site traffic.